investinghent.be - Potential market

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Luc Burgelman

CEO, Porthus

"The presence of the University and ‘Hogeschool' was an important reason for choosing Ghent. The different IT courses always produce a large number of potential employees or partners. So, not surprisingly, a considerable number of our employees live in the Ghent region."

Potential market

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A rich potential client market

Thanks to its strategic position, Ghent offers businesses a rich potential client market. Other large cities such as Brussels and Antwerp, as well as neighboring countries France and The Netherlands, are only about an hour's drive from Ghent.

Population

The city of Ghent has a population of 235,000, which has grown by 4% in the last 8 years. The increase in the number of college and university students, as well as school children (currently totaling more than 100,000), makes Ghent an even more attractive place to invest in.